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Research Topic: The Strategic Design Problem: Strategic Organization of Search, Learning and Innovation in Organizations Comprising Multiple Agents and Levels


The theme and subject of the research is to identify strategic design problems that relate to search learning, and innovation in organizations that comprise multiple agents and levels. The strategic management of such organizations has always been a problem to most businesses. The background of the problem entails the issue of failure by organization to find solutions to problems that are triggered by multiple agents and levels of organizations. Organizations have always lacked important information to implement relevant strategic design approaches to solve the organizational problems.

The research question: How do organizations deal with the strategic design problem entailing the strategic organization of search, learning, and innovation in organizations comprising multiple agents and levels?

The project is project is relevant because it will answer the question of research appropriately. Additionally, the findings and recommendations of the project will be useful in solving organizational strategic design problems. The project will also fill the knowledge gaps that other pervious research projects and literature failed to fill. Applicability of the results of the project will be unlimited in such a way that they will be used by organizations to solve their problems in a strategic manner. Therefore it will solve the real world problems of dealing with problems that arise from multiple agents and levels. This is a real world problem that affects the rate of achieving organizational success in terms of profits and attainment of the long-term goals.

Literature Review

There are numerous research studies already done on this area of research. Most of them offer information on how organizations should conduct strategic designs to find lasting solutions to their problems. There are descending opinions in the past theories on the issue of strategic design (Bentz 128). Therefore, the literature covered in this research is purposefully designed to broaden the topic of analysis to greater levels of understanding. However, the literature is limited because most of the past studies did not cover the problems that face organizations with multiple agents and levels.

Strategic design is concerned with the use of future-oriented principles to enhance the competitive and innovative qualities of an organization (Braganza and Ward 104). The formal definition of design relates to the concerns of creating discrete solutions to solve problems. The problems may be related to a service, a product, or a building. Therefore, strategic design is a formal application of traditional design challenges (Meroni 34). It encompasses all concepts of problem identification, opportunity identification, and delivery of concrete solutions to the problems. Determination of the best strategic designs should not be motivated by intuition or assumptions. Their foundations are deep-rooted in the analysis of internal and external data. This enables administrators to make decisions using strategic designs that are based on facts, but not assumptions (Moura and Adler 115). Reliability of the process enhances the concept of bridging research, innovation, and management.

The discipline of organizational strategic design is consistent with design agencies. They are also a consideration of internal development departments (Pedersen 44). Strategic design is basically meant for business consumption because it is more applicable in businesses as compared to the non-business organizations (Santos 85).

Strategic design has several applications as far as the development of businesses and achieving growth goals are concerned. For instance, strategic design is limitlessly applied to strengthen product development, product branding, service delivery, and corporate identity (Yu and Janssen 299). Therefore, it is an essential business management approach due to its capability to create a comfortable cliché for competition. Innovations are predominant in the market place; hence, businesses must strategize effectively to have their share of the increasing global market domain (Svengren 5). The competitive markets have created an environment where innovation determined the success of businesses. Strategic design is a key player in determining the fate of a business because of its effectiveness in finding solutions to the problems that face such businesses (Svengren 4). The current trends in business management and the growth of businesses indicate that strategic design is the most essential asset of any business that is in the process of development (Strauss 66). To compete effectively in the current market, businesses should embrace product and service change. Failure of which is advantageous to the businesses that embrace change.

The importance of strategic design has taken a new direction in the corporate world. In fact, the members of management of any business should be privy to the most effective strategic designs in addition to their leadership styles (Svengren 7). As a result, most organizations higher managers who have the spirit of embracing change through strategic design. It is intuitive to state that managers and businesses leaders have the capability of adhering to the standard rules of strategic design to enhance a higher positioning of their organizations’ services and products (Storbacka 260). Visionary leaders conceptualize the agenda of strategic design for their organizations for matters pertaining to focusing on organizational growth within the shortest time possible. As a matter of fact, businesses offer room for improvement and change, if necessary.

Research Design

The research project will take a qualitative design methodology to collect data for analysis. The first element of the research design is the sample population that will participate in the project. Information will be solicited from both primary and secondary sources. The primary sources will be contacted directly though surveys, interviews, and questionnaires. The secondary sources include websites showing the history of the selected organizations. The research question will be used to draft effective questions for interviews and questionnaires. Additionally, it would be appropriate to refer to findings from cohort studies that determined the change of organizational strategy design over a certain length of time.

 Case study is an important research design methodology that also encompasses the cohort studies of various organizations. The project uses the case study and proactive designs to take care of the changes that are likely to be experienced in the course of the research. This is also contributed by the fact the study will be progressive to determine the identity of the changes. Additionally, the research designs are important for this research because they provide for reliable results. The use of survey methodology through interviews and questionnaires will widen the scope of the project in terms of collecting exhaustive information from the study sample. Such designs are also consistent with the terms and conditions of the respondents because they are non-invasive in nature. Therefore, relevant information will be solicited from the study sample without any fear of compromising their ethical considerations. Therefore, I expect no limitations in terms of failure to achieve the research objectives. 

Works Cited

Bentz, Ione. Preliminary studies on innovation in services from the strategic design

            perspective. Strategic Design Research Journal 4.3 (2011): 127-131. Print.

Braganza, Ashley, and John Ward. Implementing strategic innovation: supporting people

            over the design and implementation boundary. Strategic Change 10.2 (2001): 103-

            113. Print.

Meroni, Anna. Strategic design: where are we now? Reflection around the foundations of a

            recent discipline. Strategic Design Research Journal 1.1 (2008): 31-38. Print.

Moura, Heloisa De, and Isabel Adler. The ecology of innovation and the role of Strategic

            Design. Strategic Design Research Journal 4.3 (2011): 112-117. Print.

Pedersen, Torben. The offshoring challenge strategic design and innovation for tomorrow's

            organization. London: Springer, 2013. Print.

Santos, Aguinaldo. The strategic use of sustainable design: A case study on a large

            corporation. Strategic Design Research Journal 2.3 (2009): 83-87. Print.

Storbacka, Kaj. Strategic account management programs: alignment of design elements and

            management practices.  Journal of Business & Industrial Marketing 27.4 (2012): 259-

            274. Print.

Strauss, Ralf E.. Marketing planning by design systematic planning for successful marketing

            strategy. Chichester, England: Wiley, 2008. Print.

Svengren, Lisbeth. Industrial Design as a Strategic Resource: A Study of Industrial Design

            Methods and Approaches for Companies' Strategic Development. The Design Journal

            1.1 (1997): 3-11. Print Yu, Chien Chih, and Marijn Janssen. The need for strategic management and business model

            design in government and public administration. Electronic Government, an

            International Journal 7.4 (2010): 299. Print

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