Marketing and Technology / Is Google Making Us Stupid

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In a 2008 Atlantic Monthly article, Nicholas Carr postulates that regardless of the positive outcomes that are attributed to the internet, which he calls Google in his article, there are various adverse implications that accrue from the use of the internet. Carr acknowledges that “research that once took weeks in the library, with the stacks of books or periodical rooms of libraries can now all be compiled in a matter of minutes” by use of the internet (Carr 57). Despite this submission, Carr holds that the reliance on the internet does not come without a cost on our cognitive processes and abilities. This discussion highlights a critical view and argument on the basis of Nicholas Carr’s viewpoints to assert the hypothesis that if internet is put to an appropriate use, it contributes positively in various life processes that include: interaction, communication, acquisition of knowledge, cognition and development of skills.

In Carr’s views, the internet has significantly influenced the cognitive processes of its users. For instance, the amount of data and information available and accessible over the internet has enabled people to veinly skim content in the internet, reducing their ability for careful reading and concentration on specific data or information (Carr 59). In this perspective, Carr demonstrates that the internet has adverse effects on the ability of users to comprehend the intended content. Regardless of these postulations, it is noteworthy that appropriate use of the internet involves scanning and skimming through content to acquire relevant information to enhance concentration and understanding. The variety and abundance of content in the internet is necessary in accessing the right content and using it for the right purpose through in-depth understanding of what is contained therein.

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