Sample essay on Raj- Case Discussion

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The case presented illustrates how marketers take advantage of the situations and circumstances to market their products. This was evidenced by Raj who took photographs during Sunita's party, which he used in his Vodka Website. The case, further, shows us the impact of relationships, in social marketing strategies. In addition, the case presents the social life of fashion kids. These individuals were always engaged in social events and activities in order to market their fashion products. This attracted several potential customers from different geographical locations.


Raj is a marketer who exploits all opportunities, which occur within his marketing environment. Raj also focuses on using other established brands to market his products. In this, he took photographs during Sunita's party, which he included in his Vodka Website. He did this because the image of fashion kids was well established, and it would contribute significantly in building a strong market share for his products.

Marketing Social Group

The article shows that social events can be used as marketing strategies. In this, fashion kids constantly held social events and activities, which attracted potential customers from different geographical locations. In these events, fashion kids would display their new fashion trends, which would make potential customers to purchase fashion kids products. In addition, website hosting was depicted in the article as an effective marketing strategy.

Marketing Elements

One of the marketing elements indicated in the article is the brand image. In this, Raj used the photos he took from Sunita's party, on fashion kids, to market his Vodka product. This is because fashion kids had a strong brand image. A social event is another marketing element, which was illustrated in the article. In this, fashion kids used to hold several social events in order to attract several people, and market their products. Further, the article depicts that social networks act as an effective marketing element. This was evidenced by the hosting of Vodka website by Raj. Moreover, the article indicates that social relationships are also elements of marketing. In this, the fashion kids interacted effectively with all the people they met. Finally, the article illustrates that marketing activities and events, which enhance in meeting the needs of target markets should be organized effectively. As such, fashion kids were involved in organizing parties and social events in order to market their products.

Marketing Aspects

According to Kunzru (2), social events and activities are effective marketing aspects, which all organizations should dedicate their focus during the formulation process of the marketing strategy. Another important marketing aspect is the identification of the target market of organization products, as well as meeting the needs of the target market of the organization.


The target market of fashion kids is individuals who are ever engaged in attending social events and activities. However, fashion kids could improve their target market by adopting other marketing strategies. These include media advertisements and the provision of various promotions. Moreover, fashion kids could target people from different socioeconomic strengths, and leisure preferences. This involves targeting people who need to buy products of fashion kids, but not targeting these customers based on their financial strength.


Fashion kids could formulate an effective marketing strategy, which incorporates several marketing strategies. These include media advertisements, social events and activities, offering of gifts, and the provision of promotions. In addition, fashion kids could target customers from different socioeconomic strengths.

Work Cited

Kunzru, Hari. "Raj, Bohemian." The New Yorker Mar. 2008.