There has been a series of disruptions on the existing creativity in America. This is in line with the evidence from existing companies. An important example is Encyclopedia Britannica. For 219 years in a row, encyclopedia had the same mission statement even before the establishment of Google: "to organize the worlds' information and make it universally accessible and useful". The Britannica encyclopedia was being used by then, and when Microsoft Encarta was established in 1975, this arrangement was disrupted because Microsoft was creative enough to digitize all the information that was contained in the Britannica encyclopedia. This led to the shut down of operation, for Britannica encyclopedia in 2009. In 2001, Wikipedia was established, and this equally brought down the operations of Microsoft Encarta.
Josh linkner also discusses whether creativity is borne or learned. In 2008, Harvard conducted a study to answer this question of whether creativity was in-borne or a learnt capability. The study results showed that 85% of creativity among the average individual is learnt behavior. He also argued that the reason as to why people do not feel creative is their fear aspect; the tendency of people holding back on a thought instead of acting on it.
Linkner pointed out that creativity was like a muscle, and in order for it to be unleashed, it had to be nartured from time to time. One can only unleash their creativity through four main ways. These are: awakening curiosity, in the sense that the more curious one is, the more creative they become. He also pointed out encouraging courage, and this is by being able to re-do or repeat something without giving up, in order to get it right even after past failure. Also, building a green house, in the sense that one is able to contain the flow of the ideas created; thus, unleashing these ideas.
Declining creativity is another aspect that can be grasped from Josh Linkner's discussion of unleashing creativity. He gives an example of kindergarten children, who, when asked if they were creative on their first day, 98% responded positively that they were. The same question was then asked to graduating singers and, only 2% of them acknowledged that they were creative. This indicated a decline in the creativity levels associated with growth in America. That the people did not grow into creativity, but instead grew out of it.
Authors like Po Bronson and Ashely Merryman also concluded that creativity is on the decline in America; especially among the youth. They argued that since the 90's, the creativity scores of these children have been declining and that there are no signs of a reversal. This is because of the pop culture. Many of the children play too many video games and watch the television for extended periods. Another reason is in the way the schools approach creativity. That there is "no concerted effort to nurture the creativity of the children"(Bronson & Merryman, 2009).
Creativity is an important aspect not only to growth, but also towards development. Change is brought about by this process of creativity. This has been evidenced by the transformation
from one technological era to another. Creativity requires originality, and that is the reason why every creative aspect brings to an end, the operations of the existing one.
Bronson. P. & Merryman. A. (2009). Nurture Shock: New Thinking About Children.
Linkner. J. (2011). Disciplined Living: A Proven System To Drive Breakthrough Creativity.