In the modern world, the web has become the major communication tool, with people blogging, emailing, journaling, web paging etc. A good web content writer must bear in mind the main interest of the readers,what will pique the reader's interest and glue them to the content you are offering. A writer should bear in mind several factors.
Web content should be original with verifiable sources, hence the writer should always be careful to give what the reader needs bearing in mind that the reader is looking for information, therefore give it. All information given should have all the legibility, that is it can be backed up from different sources,the writer should not lead the reader astray. It should also be short and concise, since not many blog users have the time to spend long hours reading through long texts which are not straight to the point.
The writer should use short words, sentences and paragraphs,the words should be simple since vague words can lead to mis understanding of information being passed across. Ideas should be expressed per paragraph to avoid mixing them up. The thoughts should be well organized, preferably the writer should put them down on a notepad. Language should be objective with no jargon or cliches, or extremely exaggerated words, and it shouldn't have grammatical errors. Any statements made should be concrete.
The title of the article should stand out, with key words and phrases to help for easy identification, especially from search engines. The lead paragraph should be straight to the point with a good flow of ideas to the next paragraphs. A writer should also use bold subheadings,or bulleted lists. They help the reader to identify the main points quickly and to read easily from the screen.
Good web content should be updated, therefore a writer should not give information which has expired and in many cases will lead to reader frustration. Information given should always be relevant to what the article talks about, example if is all about car engines, let it be car engines. It is only quality material that will provoke a reader to come again.
A writer should give information in order of importance, the most important ideas should come first. The article should give information as early as possible, since many readers don't have time to read the whole content. They want to get the information they want as early as possible and move on. It is good not to assume the reader has knowledge of the subject, write the article to suit all,those who are knowledgeable and those who aren't .
Any photographs used should be properly captioned, with credit given especially if they aren't your photos. They should be relevant to the subject in question, that is they should help tell the story. Always provide links which may lead the reader to other parts of the content, which maybe providing the whole information in a much greater in-depth.
It is advisable for the writer to write in the third person narration and keep away personal opinions. The reader needs the information in black and white,and they will not hesitate to look for it from another source if they cant find it easily enough in your article. Make sure you communicate, it is possible for a writer to write too much and pass across little information at the end of the day.